The main way to attract customers for owned
What is triple media? Owned Media General media operated by the company (blogs in a narrow sense) Paid Media Media that pays for advertisements and publishes them Earned Media Media where the sender is a third party, such as a consumer If owned media works well with paid media and earned media, synergistic effects can be expected. Paid media correlation diagram I will explain each in detail. What is paid media? Paid media is media where you pay for advertising. For example, there are the following types: Specific examples of paid media newspaper advertisement Magazine advertising TV and radio commercials Listing advertisement (search-linked advertisement) Display advertising (banner advertising) *“Listing ads” and “display ads” are explained in detail in the article below. Related article 15 ways to attract customers to your website! Tips for increasing resultsmedia is organic search.Although there are no advertising costs, the number of users you can attract is list of phone numbers limited. * We will explain about organic search later in " No advertising costs " , which is one of the eight benefits of owned media . However, if you send customers from paid media, you can increase the flow to owned media. Furthermore, by going through owned media, you can send customers to your homepage with a better understanding of your company's products and services. The higher the level of understanding, the more users will apply for your product or service. As a result, the cost-effectiveness of paid media will increase, allowing for more aggressive advertising operations and increasing sales for companies.
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What is earned media? Earned media is media whose originator is a third party, such as a consumer. "Earned" means "obtain" and refers to trust and evaluation. For example, there are the following types: Examples of earned media SNS Review site *“SNS” is explained in detail in the article below. Related article What is SNS marketing? Explaining success stories and precautions If your products and services are highly evaluated, you can expect continued sales expansion. For users, consumer ratings serve as a basis for purchasing decisions. Therefore, many companies would like to receive good reviews from earned media. For example, on Twitter, you post articles from owned media as content. If an influencer with a large number of followers likes or retweets your company's posts, you can expect it to spread. If your posts spread, the number of users visiting your owned media will increase.
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