Social media still feels like an impossible task
It can feel overwhelming to have to add social media to your already over-long To Do list. Many people struggle to find time to keep up with it. However, that is another reason to prioritise your organisation – see the previous point: scheduling and arranging a bank of content can really help. Social media is now such a key tool in your marketing arsenal that you cannot afford to ignore it. Here’s how to avoid giving up on social media through lack of time:
Use scheduling tools like Buffer, Hootsuite and Later to bulk australia mobile phone numberschedule content. Block time in your calendar to create and schedule content – make it part of your schedule rather than something you try and squeeze into spare time.
Get someone else to do it. It should become part of someone’s formal role, not just an added extra. Give someone proper responsibility for social media management, so that they will be held accountable for it. However, don’t just abdicate responsibility – you need to be there for support and guidance. Treat social media as an important part of your team strategy, not an irritating side job.
If , you could consider outsourcing it. There are many excellent social media managers who will be able to organise your content and strategy. However, do be prepared to work alongside them to ensure they have the content they need to do their job.
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3. NOT POSTING ANYTHING BECAUSE YOU ARE AFRAID OF DOING IT WRONG
We hear this one quite a bit, we call it social media imposter syndrome! But don’t worry. Nobody is analysing your posts in that much detail. It is better to post content that’s not quite perfect than not post anything at all.
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