Now the trend is about how
Social has become the heart of the post-pandemic e-commerce and shopping experience. I think it’s an interesting opportunity for all the brands regardless. Can you please introduce the fourth trend and tell us something more about it? : I think when people hear the word “social commerce”, they immediately think about things like Facebook or Instagram shops where you’re buying a product directly from an Instagram post. And that’s a huge component of social commerce obviously and one that, like you said, is really picking up steam. God knows I blow enough money buying random stuff on Instagram or Facebook.State of Marketing Report But we really want to expand that definition of social commerce and challenge people to think about it as more than just a buy button that you add to your social posts. Social commerce is really about the entire buying journey taking place Canada WhatsApp Number Data on social, from discovery and evaluation to that moment of purchase, but then also what happens after the purchase and that follow-up and the customer service angle, which we’ll get into in trend five. But, we think that the reason why that needs to become your working definition of social commerce is that younger generations are turning to social to research brands, more than they are search engines.
https://lh7-us.googleusercontent.com/NcAhndM4MFV7nG-0nkZZY7SQYz96hfL_NrHBHXBu59Hhlb0i3WB3EcI5PyZGWLFD84HBMGVlka-HwygGaJ0E1GB4zZkWo9lFFluJWqVQQNlhKC11q2TWiR0CXTrTJNc5sz894R5VOcwVZgjCcgHCmOc
And that statistic comes from the report that we put out every year with We Are Social. It’s called ‘Digital’, well this year, it’ll be ‘Digital ’ and that comes out next week (note from Rock Content: it was already launched and can be found here). And that stat has held true from last year to this year. So, I think for all generations it’s the number two way that people are researching brands. But, as I mentioned for younger generations, it’s the first one.
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