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GTM then provides you with the two parts of the container to add to your website . The container is a piece of code that includes all of the tags that you will place on the site. Each time you create a new container, GTM gives you two pieces of code to insert: the first in the <head> section of the page, the second after the <body> tag. (Don't panic: Google Tag Manager explains where to place them.) Once this code is implemented, you can define new tags and activate them to start collecting data, after a configuration sequence. Before going any further, it is necessary to provide some clarification on how GTM works. The tool is based on three main pillars: tags, triggers and Buy Bulk SMS Service variables . It is essential to understand what these three components are and how they fit into the overall structure of Google Tag Manager. In essence, each account can create one or more containers, each container can have one or more tags associated with it, and these tags are linked to triggers and variables – as can be seen in the diagram below.
https://www.filidata.com/wp-content/uploads/2024/03/Buy-Bulk-SMS-Service-300x300.png
These three elements are accessible from the interface. Now let's go into detail. Tags To create a new tag , simply click on “Add tag”, then configure it. Here, you have the choice: use an existing tag from a third-party platform (Google Analytics, Google Ads, etc.), to be selected from nearlypossibilities; or create custom tags (HTML tags, image tags, or function tags) if the ones you want to use don't exist. This option is however not recommended by GTM, which instead suggests requesting ready-made tags from the third-party platform.
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