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Google Analytics what to do when you receive an email requesting data removal pursuant to art. GDPR MARCO TARGA AUGUST google analytics As an agency we have covered the topic of the transition from Universal Analytics to Google Analytics through several articles. An action that will be mandatory starting from July . It is interesting and useful to understand what to do during the period in which these two platforms of the Google universe are both active and available, in particular to avoid running into problems relating to the provisions of the Privacy Guarantor over the last few months. You might be interested in "New Google Analytics fundamental aspects to know" Data retention and rules governing the matter google analytics Going into concrete terms, in recent months many companies have received one or more emails requesting data deletion in compliance with the regulations in force.

The essential prerequisite consists in the fact that on June rd, starting from an photo editing servies ongoing lawsuit, the Privacy Guarantor published an official note ordering a stop to the use of Analytics, or rather to the transfer of data to the USA, without adequate guarantees. To this note is added the official provision through which the Guarantor himself specifies that "a website that uses the Google Analytics GA service, without the guarantees provided for by the EU Regulation, violates data protection legislation because it transfers to the United States, country without an adequate level of protection, user data.



In the USA, in fact, there would not be an adequate level of data protection as required by the European DGPR. Emails with requests to adapt to the new provisions google analytics Following these regulatory decisions, many companies have received emails, even in very peremptory tones, with a request to comply with the provisions of the Guarantor. One of these, in particular, has reached several thousand companies. Let's talk about the email with the subject Illegitimate use of Google Analytics request for removal pursuant to art. GDPR signed by Federico Leva from Helsinki.