Social media coordinator

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Social media specialist
Typically an individual contributor with three to five+ years of experience, malaysia whatsapp number social media specialists focus on maintaining a brand’s social presence through a wide range of support activities, including content creation, calendar management, publishing, and community engagement.

Specialists usually report to a manager or director on the social media or marketing team. In smaller companies, they may handle multiple responsibilities, while larger companies or agencies assign them to specific accounts or tasks.

Social media specialist skillsWhen to hire: Hire a social media specialist for day-to-day management, content creation, and scheduling of social media accounts. Ideal for smaller teams or businesses, they’re versatile team members who excel at execution and keeping social channels running smoothly. Perfect for a hands-on role focused on content and operational tasks.

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A social media coordinator is typically an entry-level role with one to two years of experience. They support senior team members by executing strategies through daily tasks like content creation, managing calendars, responding to audience interactions, and tracking performance.

Social media coordinator skillsWhen to hire: Hire a social media coordinator when you’re starting to build your social presence. This role suits small teams or businesses with limited budgets, as they handle content scheduling, engagement, and basic analytics. It’s a great way to support senior staff by executing strategies and maintaining consistent social media operations.

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Social media analyst
A social media analyst tracks and interprets KPIs (key performance indicators) like engagement rate, click-through rate, traffic, and conversions to assess the effectiveness of social media effectiveness. They measure ROI and translate data into insights for the team and stakeholders to understand what’s working and what isn’t.