Benchmarking against Competitors

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This can come in the form of first-party data, which companies can collect by getting closer to their customers. It must be demonstrated that data will be handled responsibly and that customers receive better service by sharing sensitive information. To help achieve this, marketers should make “data privacy by design” standard on their websites and apps. Marketers don’t need to panic about these ongoing changes.

All of this stems from a customer-centric view of how the online world should algeria number datasetwork. If marketers keep this in mind and focus on maintaining customer privacy, future regulations will be of little concern. Of course, a shift in focus won't remove the pressure to deliver results. But as an industry, we all need to move away from an economic model that requires intrusive tracking to deliver these results. As Google, Facebook and the sizable collective force of the ad tech industry work to develop new alternatives to intrusive tracking technology, there is reason to be optimistic.

Whatever the results of their experimental new approach, it’s clear that marketers will need to think about data differently to take advantage. The work starts today with building closer relationships with customers. Related Free Video Courses Strategy Development PlanDigital Marketing Strategy Communicating Your Results Social Customer Service Social Customer Service Model Digital Marketing Strategy Creative Strategy View Course Share Source: Clark Boyd Photo Clark Boyd Clark Boyd is the CEO and founder of Novela, a marketing simulation company.