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In the face of fierce competition in the market, the importance of regular interaction with customers cannot be overstated. Many companies lose their customers just because they don’t keep in touch with them. In this article, we will look at the best strategies that will help you remind you of yourself and maintain long-term relationships with customers.
Before we begin, we recall that the material is prepared by the service to promote the local business - Revvy, with which you can make marketing mailings on WhatsApp, send automatic notifications, make before-sales and promote business on maps and sites with reviews.
Why is it important to remind customers of yourself?
In modern conditions, when the consumer faces a huge flow of information on a daily basis, even the most loyal client can forget about your offer. Regular reminder not only keeps the client, but also helps to increase the level of loyalty, and also increases the number of repeated purchases.
The main advantages:
Brand support in customer mind.
Reducing the likelihood of a customer's care for competitors.
Increased re-sales.
Methods of reminding customers about themselves
1. Email Marketing
One of the most effective ways shopify website design to remind customers of themselves is email marketing. However, it is important not only to send letters regularly, but also to monitor their content.
Examples of successful letters:
Letters with personalized offers based on past customer purchases.
Letters with a reminder of the abandoned basket.
Letters with exclusive offers and promotions.
How to effectively remind the client about yourself: a complete guide
2. Mailings in messengers (WhatsApp, Sms, VK, telegram)
The business mailing to messengers is another powerful tool to maintain contact with customers. This method is especially effective when it is necessary to quickly convey information.
When to use mailings:
Reminder of upcoming actions.
Notice of order status.
Personalized congratulations.
How to effectively remind the client about yourself: a complete guide
3. Social networks
Social media plays a key role in maintaining customer relationships. It is important to use them not only for advertising, but also for regular interaction with the audience.
Advice on the use of social networks:
Regular publications with useful content.
Interactive stories and surveys.
Contests and pranks.
How to effectively remind the client about yourself: a complete guide
4. Content Marketing
High-quality content on your website or blog helps not only attract new customers, but also keep the attention of existing ones. Regular content updates support interest in your brand.
What content to create:
Articles with useful advice and recommendations.
Video tutorials and webinars.
Cases and success stories.
How to avoid ant-sub.
It is important to remember that frequent remindings can cause irritation in the client. To avoid this, it is necessary to adhere to the following principles:
Personalization
Make sure that your messages are personalized and are in the interests of the client. Using the client’s name in the appeal and proposals based on his behavior significantly increases the likelihood of a positive response.
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