Visitors can access the kit from a call to action

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You can either use the services of a graphic designer to create this or do it yourself with a tool like Canva. Once you’ve created your infographic, you can integrate it into the original blog post and use it as the basis of one or more social media posts. (An example of Plezi’s marketing funnel graphic) 3.2 Create a kit If you have one or more practical “How to” blog posts on a certain topic, you can probably use these to create an instructional kit without too much effort.


You can then use this as a piece of premium content that deutschland phone number prospects can download in exchange for their contact information. At Plezi, we used our blog post on how to create a marketing budget to create a kit with a template that marketers can use to draw up a marketing budget. in the blog post. (Plezi’s landing page for the B2B marketing budget kit) 3.3 Create social media posts A lot of your blog posts can almost certainly be broken up into smaller pieces and used as a series of social media posts.




All of these can then feature a link back to your original blog post, giving you multiple opportunities to drive traffic to your website. If you have blog posts that feature interviews with industry experts, you can also easily take one or more quotes from these articles to use as social media posts which again link back to the original article. These typically generate a lot of engagement. (A Linkedin post from Plezi presenting the main points of an article) 3