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A stroke of Marketing genius this time. The one that allowed it to invade our kitchens, our offices and even our hotel rooms. And this, despite exorbitant prices and a machine that makes more noise than a tractor. I suggest you analyze this stroke of Marketing genius together and it takes place in stages entice, seduce and double lock You will understand! Part The History of Nespresso As I told you in the Intro, Nespresso comes from a crazy bet that a husband made to his wife. This husband is Éric Favre. He is Swiss, an engineer and he works at Nestlé. In , he was in Rome, he walked around and went for a coffee at Caffe SantEustachio, not far from the Pantheon.
There, he is amazed by the barista who, instead of running hot water continuously through Albania WhatsApp Number the machine as we can see everywhere else, pumps it at intervals. I will spare you the details but basically this technique allows better oxygenation of the coffee which gives more taste and a more aesthetic foam. Suddenly, seeing this, Éric Favre had a revelation. He goes home and tells his wife that he is going to make her the best coffee in the world. He gets to work, thinking about a new machine, the Nespresso. it is perforated at the top, the machine pumps the water and sends it under pressure into the capsule,
It makes a great noise and the coffee flows into the cup, ready to be brewed. be tasted. Today, it seems basic but, at the time, it was a real revolution. You should know that since the s, a lot of engineers have been working to find a way to offer a machine that allows you to make good coffee at home, instantly. Its a revolution but initially, its not going to work. No way. In , Nestlé decided to sell Nespresso capsules to professionals bars, hotels and restaurants. Disgusting failure, no one wants it. After a few months, Nestlé is considering stopping Nespresso, especially since they have coffee sticks which work well.
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發表於 2024-3-5 14:36:02