Who is tracking this data

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ADVERTISEMENT According to the research, "consumers who have not given permission to be tracked will be alarmed by the number of third-party networks contacted by apps, even with minimal app usage." Third-party risk: what are the privacy concerns? Since we are talking about third-party network contacts, you might be wondering, why is this so problematic? The answer is: there are many unanswered questions. Who is tracking this data? What data is shared and how will it be used? What about tracking activity on other sites after leaving the app? Additionally, consumers cannot disable potential trackers, so if they want to avoid this, their only alternative will be to not use the app.

Data privacy scandals: this is not the first time This is neither Telegram Number Data the first nor the last scandal related to data privacy. In the past, companies like Google and Facebook were also embroiled in controversies over "unfair marketing practices" that severely affected their brand image. An example is the famous Cambridge Analytica scandal, in which the personal data of millions of Facebook users was collected without consent and then used for political advertising. Since then, Mark Zuckerberg's company has been facing many challenges to gain the trust of online users. In 2021, according to the US Digital Trust Benchmark Report , the social media platform was considered the least trustworthy for the second year in a row.




Another case is Google, which in January 2022 was sued in the US for deceptive and unfair practices to obtain user location data and was linked to other relevant data scandals. Is user tracking the only way to get relevant data? ADVERTISEMENT Data collection has become the center of conversation among social media users in recent years. Additionally, with new privacy regulations being implemented around the world, users are increasingly interested in topics such as ownership of customer data and the processing of their data. One example is Apple, which launched App Tracking Transparency to ask users for permission before tracking them on other apps and websites.