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The revenue of industries that invest in digital marketing grows by around 18% per year.
For those who want to boost their bus Chinese Overseas Asia Number Data iness revenue, investing in online marketing strategies becomes one of the best options.
To be able to apply a strategy that brings great results, it is important that you have some clear concepts in mind, such as the concept of Inbound Marketing, Sales Funnel and some process optimization strategies.
To help you achieve more results with online marketing strategies, we have prepared this article for you, which will cover the following topics:
Inbound marketing: a successful trend!
Understand the best way to use the sales funnel in your company
Fundamental concepts for your online marketing strategy
Achieve success in your business with tips on how to achieve more results with a digital marketing strategy
Inbound marketing: a successful trend!
One of the strategies within a digital marketing plan that has become a big trend is the inbound marketing methodology.
Also known as attraction marketing, this strategy aims to obtain customers through four stages: attraction, conversion, closing and enchantment.
Attract people, make them interested in your products and services, help them with their needs, prepare them for purchase and, finally, make them enchanted with your proposals and become promoters of your company .

In the attraction stage, you can use content marketing techniques to develop content, create pages on social media, produce videos and hold online events (webinars).
At the conversion stage, the most important tool is the landing page, whose function is to convert the visitor into a potential customer (lead) by filling out a form with information about that user's profile.
In the third stage (closing), you can use email marketing to launch a segmented email campaign for your potential customer to find out more about your company, in addition to providing them with relevant content that is of interest to them.
And finally, in the fourth and final stage, but no less important, the enchantment, which must be carried out throughout the process, after all, this stage is nothing more than the result of high quality care and service.
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