By targeting people who are already receiving your emails with paid ads,

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Do Display – The Smart WayThus far I’ve touched on remarketing (advertising to those who’ve already been to your site) and search campaigns with a laser-precise organization. Both of these techniques focus your efforts (and budget) on pretty well vetted potential prospects. Provided you’re staying on top of your negative keywords and implementing new creative, landing page tests, and bid adjustments frequently, you should start seeing an uptick in lead volume.Why you might ask, are we pivoting towards the Display Network, the AdWords equivalent of drift net fishing?Display Network SearchBecause it represents cost-effective opportunity.

While Display is a way to serve ads to unwieldy, disinterested audiences, there are two targeting Greece WhatsApp Number Data methods that’ll let you leverage the power of the Display Network in your favor: Gmail ads and In-Market Audiences.Gmail AdsGmail Ads (formerly known as “Gmail Sponsored Promotions”) are the paid ads that surface in Gmail inboxes across the globe. They’re a relatively recent addition to the Display repertoire and they’re fantastic for higher education marketing.Gmail Ads for Higher EducationGSP ads live in the promotions tab.A note: You’re charged when a prospect opens the email, not when they navigate to your site. This means that a killer teaser—the subject line that will entice somebody to open the ad—isn’t enough: you also need compelling creative inside the ad.







PPC Higher Ed DisplayNot-so-great teasers: can you tell I just moved?To avoid casting an obscenely wide (and expensive) net, use domain targeting.According to Big G:“Domains can be used to target (or exclude) users who’ve received emails from specific companies. Domains should be entered as keywords using the format example.com or site.example.com (not example.com/site). The system will scan the body and subject of the last few hundred non-spam emails, including deleted and archived messages.”This means you can use domain targeting to:Target your own domain.