|
|
Define what a good lead is To generate qualified leads , you need to know what characterizes a qualified lead. This is just common sense but I see every day on the ground that we are very far from it. The success of your lead generation strategy directly depends on your ability to very precisely define the typical profile of your ideal prospect. Were talking about Buyer Persona . Before defining and implementing your lead generation strategy, you must inevitably determine what criteria characterize your ideal prospect.
To do this, you must identify Its demographic characteristics Its behavioral Mexico Phone Number Data characteristics Their demographic characteristics are simple it starts from their function to their objectives and problems, including the size, the field of activity or even the turnover of their company. Its behavioral characteristics are the actions that your ideal prospect carries out on your website or in relation to your communications and which demonstrate that they are mature enough to make a purchasing decision.
The demographic characteristics will allow you to validate that your leads are qualified, the behavioral characteristics that your lead is sufficiently mature. Because yes, to be converted by a salesperson, a lead must be qualified and mature. . Align marketing and sales As you will have understood, the lead generation strategy is carried out by marketing for the salesperson. It is therefore obvious that both services must collaborate for your lead generation strategy to be successful.
|
|
發表於 2024-3-11 13:05:38