Describe your products in detail and in an appealing way

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Screenshot of text on Otto.de. On the homepage of Otto.de you will find a text about the shop's most important product categories. However, you have to scroll a bit for this. Category or section pages Your category or section pages should also provide your customers with information and be optimized for important search terms. Make sure your categories have a logical hierarchy. Categories should be structured so that those at the top level of the hierarchy contain more general topics (e.g. pants) and the topics become more specific as they get deeper (e.g. pants > jeans > blue jeans).


Optimizes category pages for search terms You should work with text not only on the homepage, but also India Car Owner Phone Number List on category pages - ideally optimized for the most important search terms. Consider this text as an introduction to the category of your customers e.g. B. informed about your products. Product pages Attractive product descriptions not only make your customers happy. By including product-specific search terms, your product pages also become more interesting for Google. Do not use the manufacturer's product description This may seem tempting, but it leads to duplicate content - because you are most likely not the first to have this idea. Come up with a meaningful product description for each product .




The goal is for your customers to enjoy reading the text and get information from it. Optimize your product pages for product-specific search terms What are your customers looking for, “levis jeans 501” or “levis boyfriend jeans”? Take these search terms into account when writing your product descriptions. But make sure that you don't optimize your products for the same keywords as your category pages! Use Canonicals to avoid duplicate content for different colors/sizes. If you offer jeans in different sizes and colors, the product pages are of course very similar. You can use canonical tags to point all pages to an original resource. You can find more helpful tips for your product pages in this article by Steffi .