Relying on the super girl group to build

shafi876@gmail.

As the company was busy making up for the inventory vacancies caused by product recalls, it focused on old products, resulting in product innovation failing to keep up and market competitiveness declining. At the same time, Under Armor, Nike and even Gap all performed well. On the other hand, the company experienced huge management changes due to the incident, and Wilson himself was even kicked out of the board of directors, resulting in a delay in the Q sales season. % of lululemon’s sales come from Q By , lululemon’s market value had basically been cut in half. Fortunately, lululemon has the support of the DTC model and its profit margin is higher than that of some luxury goods, so it was able to get out of the trough in  


Conclusion At this point, we can see from lululemon the logic and path of Guangdong Mobile Phone Number List a top brand that continues to break through the circle: Relying on the super girl group to build a circle and use a solid foundation to continuously gather older and younger people to break the circle, thereby creating linkage between circles, it is more appropriate to use brand circle to describe it. Through user insight-driven product innovation capabilities + special discount strategies, the proportion of brand tourists has been greatly increased. Therefore, in the process of exploring the high-end





market, it did not dilute its brand image too much. Use digital content as a link between users and retail scenarios to give full play to the strengths of decentralization, while ensuring scale and standardization under centralized management. This enables us to welcome new increases in an orderly manner. Overcoming overseas and e-commerce channels, and finding larger crowd assets outside the saturated offline retail market will become the fuel for long-term breakthroughs.