Consumer Behavior in Buyer Personas

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Buyer personas In today’s post, I’ll be covering what buyer personas are (and aren’t), how to create them, and looking at some real examples. Buyer Personas: An Overview Simply put, buyer personas are composites of the values, behaviors, and characteristics of your perfect customers, distilled into unique summaries. Buyer personas can be very complex or quite simple, depending on the nature of your business and the type of person who typically purchases your goods or services.

However, buyer personas often include much of the same data, such as Demographic data IT Numbers Behavior Motivations Objectives or goals Let’s take a look at each of these qualities individually, and how they relate to buyer personas. Buyer Persona Demographics Demographic data forms the core of any solid buyer persona. Without this, it’s very difficult to create a suitably complex persona or truly understand who your ideal customers really are. Buyer personas demographics Demographic data is anything that helps you segment your potential market into more refined subcategories. This includes gender, age, income or education level, ethnicity, and so on.





Depending on the needs of your business, demographic data can be quite broad or extremely specific. For example, many buyer personas feature an ideal age range of the perfect customer rather than a specific figure. The same principle applies to most demographic categories, such as income level. Others may be more specific, such as education level. Demographic data is a great place to start when creating your own buyer personas. You could begin by stating that your ideal customer is: Between the ages of 35 and 45 Female College-educated Earns $70,000 per year or more We’re already starting to flesh out our example buyer persona, but for most businesses, the information above simply won’t be enough – we have to go deeper. This is where behavior comes in.