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Without leaving out essential information for the navigator and without burdening the navigation flow. Throughout this phase, constant updating was maintained with the customer who supervised the choices and gave indications on which services were of greatest interest and what would be the most appropriate way to present them. From here the pages were enriched with graphic details, images.
Videos and textual content provided directly by the customer with various measures to improve the user experience. As regards the "conversion objective", each page has been designed with a personalized call-to-action based C Level Contact List on the content or with a specific and pre-filled contact form, so as to allow the customer to already send a very distinct request, without the need for further unnecessary.

Steps that would risk discouraging him. designed according to the specific needs of users : it is possible to directly book a visit with a doctor from the dedicated page, book a visit for a general diagnosis or request details and additional information on the services. To further enrich the site and bring users closer to these issues, help them to recognize themselves in the various areas.
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