It can be a natural or legal person

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In a way, the LGPD makes people the owners of their data, that is, companies will not be able to use personal information without express authorization to do so. In case of non-compliance, fines can reach 2% of the company's total revenue, limited to R$50,000,000 (fifty million). Considering the possibility of paying such high amounts, it is important that your company adapts to the LGPD as soon as possible. Who are the agents involved in data collection according to the LGPD? how-does-lgpd-affect-digital-marketing In addition to establishing rules regarding data handling, the General Data Protection Law also created the figure of 4 agents who collect, process or make use of data.

Find out who these agents are and what their responsibilities are: 1 – Holder : is the natural person to whom the personal data refers. 2 – Controller : is the person who collects personal data and decides the form and purpose of their  Middle East Mobile Number List processing. . The controller is responsible for how the data will be collected, what it will be used for and how long it will be stored. 3 – Operator : is a company or even an individual that treats and processes personal data under orders from the controller.



4 – Person in charge : is the person appointed by the controller to act as a communication channel between all parties (controller, holders and the national authority), in addition to guiding the controller's employees on data processing practices. Also known as a data protection officer. How does LGPD affect Digital Marketing? how-does-lgpd-affect-digital-marketing Knowing how LGPD affects Digital Marketing is very important, after all, fines for non-compliance with the law can lead to serious losses for your company. When carrying out any Marketing work, whether offline or online, data is always processed in the following areas: E-mail Marketing : with the LGPD, sending e-mail marketing and newsletters can only be applied to people who have authorized receiving the messages, and it is necessary to send a message requesting the use of the data, if you want to use it.