More articles to help you build a social media foundation for your business:

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Promote openness: When teams have more freedom and flexibility to experiment and be creative, they feel safer speaking up in their team environment and taking risks.
Encourage peer-to-peer collaboration: Team is just a word — you’ll need to implement workflows that actually encourage your employees to work together. Create a comfortable environment where everyone knows each other’s skills and focus areas, then mexico girls whatsapp number use social media workflow tools like Loomly so your team members can tap each other for support and feedback on the right projects at the right time.
Celebrate successes: Recognize and share team accomplishments in meetings, newsletters, and on social platforms to inspire continued excellence.
Start building your social media team
Starting a team from scratch is harder than just finding excellent hires and onboarding them. You need to ensure that you're hiring for the right roles in the first place.

Remember to start from your foundation — your brand goals — and hone in on your needs from there. Your brand goals will reveal your social media goal, which will reveal the areas you need to focus on, which will reveal the skills you need to hire for. Beyond that, it's important to weigh your budget — and how much budget you're likely to get approved in the future — to refine your choice.



If you can prioritize these factors, including functions, skills, and budget, your choices will become much clearer. The next step is to start the candidate search! Once you hit the interview stage, be sure to review our most common social media interview questions to ensure you cover the most important topics.




If you work in social media, then I’m sure you agree with me on this point: Just posting to post is not a social media strategy.

Where are the goals and key performance indicators (KPIs)? Who is the target audience and where do they spend time on social? What are you posting about and what value does it bring to your audience?

If a business wants to use social media to its full potential (which could mean huge brand growth), then they need to know who they want to reach, what kind of content they’re posting, where they’ll have a social presence, when they’ll publish, and how they’ll measure success.