In a particular situation it is possible that the user makes selection choices with the aim of maximizing the one or those to which he attributes greater importance. The causes of value destruction lie in monetary and non.monetary costs such as the physical psychological and intellectual efforts linked to the need to decide organize dedicate time endure waiting etc. the global perceived value of a territory we could mention benefits functional values the quality of the transport network parking cycle paths technical services .; emotional values the landscape the historical heritage the nightlife . (see for example the romagna coast); social values the presence of lucky.
Tourists and famous people high quality services . (see versilia or portofino); ethical values the presence of specific actions structures and provisions in favor of the environment and more globally of sustainable development . Sacrifices monetary sacrifices the price level of hotels restaurants Digital Marketing Service and facilities in the area .; non.monetary sacrifices difficulties in orientation identifying routes high traffic . In light of all these considerations we can define an operational model that allows us to evaluate the impact of mobile technologies and m.tourism services on the perceived value of a territory. The introduction of these technologies adds two new variables such as tourists' motivations (or the benefits sought) and their attitudes.
In fact tourists' motivations can be multiple the desire to change the rhythms of everyday life to practice a sport to make a cultural discovery a need for sociality the search for traces of the past . On the other hand in consideration of the additional services proposed individuals' attitude towards new technologies can contribute to changing relationships and the perception of value. Considerations on tourist valorisation in the valorisation of a tourist destination such as a territory one of the fundamental.