The most popular activity of this type is link building i.e. the process of acquiring links. Links posted on other websites that lead to our website help build its credibility. Of course they must be located on valuable blogs or portals e.g. in articles comments or other places on the website. The structure of an online store as the basis for success In addition to on-site and off-site activities there are a number of other elements that can have a positive impact on the visibility of an online store in the Google search engine.
What should you pay attention to when optimizing your website? Mainly on: Page structure – it should be clear enough that users have no problems navigating and finding what they are looking for. It is best to divide the online store into photo retouching categories subcategories and product subpages. It is a good idea to include descriptions of what is on each of them. This way the user will check in a few seconds whether he will find what he is interested in in the online store. Broken links – nothing irritates the user more than an error that appears after entering the website.
If the page has been deleted it needs to be redirected. In this way we will gain the approval of customers and Google robots. Graphics optimization something that is often forgotten. Each of us has saved an image by giving it a name consisting of a sequence of random letters and numbers. Graphic files placed on the website should be named after what is on them. Similarly in the case of alternative descriptions (alt) which are a short description of a given graphic. Online store positioning – price list As mentioned at the beginning the cost of this type of activities carried out and the size of the website.